Get more people watching your videos.

Neon selects thumbnails that people want to click.

"With this technology, any media or video-hosting platform could apply her research to drive video traffic and attract users."

"[...Neon] is now integrating her research into an algorithm that helps determine which online images produce the greatest number of clicks."

"The goal isn't necessarily to create start-ups, Mr. Blank says, but to see how much technology can be inserted into Corporate America to give U.S. companies an innovative edge."
Steve Blank on The NSF Innovation Corps program from which Neon was started.

WHY THUMBNAILS MATTER

Better thumbnails mean more clicks.

more clicks mean more video views

more clicks mean more time spent on the site

more clicks mean more ad revenue

example of thumbnails

neon selected thumbnails get 90% more clicks than auto-generated thumbnails

neon selected thumbnails get 13% more clicks than hand selected thumbnails

How neon works

The service is simple, and grounded in science.

We select the best thumbnails for the audience you want to reach.

Neon builds on the perceptions and brain responses of everyday people watching video. We model how the brain perceives images and can predict which ones people will prefer.

Whitepaper

Neon uses an algorithm to determine which frame from your video will be the best thumbnail for your users by comparing them with images in our database and assigning them a score

Private Beta

Get the best thumbnails. Join our private beta: Join

About Us

P.O. Box 398 Moffett Field, CA 94043

1 (412) 944-9262

holler@neon-lab.com

4400 5th Ave. Mellon Institute, Office 110A Pittsburgh, PA 15213

1 (603) 738-0035

Our Team

Portrait of Michael J. Tarr

Michael J. Tarr, Ph.D

Senior Scientific Advisor, CMU

Portrait of Sophie Lebrecht

Sophie Lebrecht, Ph.D

CEO

Portrait of Sunil Mallya

Founding Engineer

Portrait of Deborah Johnson

Deborah M. Johnson

Data Scientist

Portrait of David Sheinberg

David Sheinberg, Ph.D

Scientific Advisor, Brown

Portrait of Moshe Bar

Moshe Bar, Ph.D

Scientific Advisor, Harvard

Portrait of Leslie Fontana

Design Advisor, RISD

Want to join our amazing team? Get in touch at: careers@neon-lab.com

Neon is proud to be supported by:

Recent Posts

What makes Neon click?
Simplicity. Listen. Grow. Moxy.

Mar. 13

What's in a thumbnail?
Keith is a video creator, director and content maker from Brooklyn, NY. Here he shares his secrets about thumbnails and how he makes people click...

Feb. 05

Bridging the industries; Technollywood

CMU Students visited Neon to explore the idea of Technollywood and develop a research project that is going to pave a path between the entertainment and technology industries.

Jan. 22

Recent Tweets

Lunch lessons at Neon's offices. Thanks, Rob! @robsiegel @xseedcapital pic.twitter.com/9ZTbMePH4j
— Neon (@neonlab) June 13, 2013
Thanks for sharing our story @CarnegieMellon @cmusv @CMU_CTTEC #science #startup http://t.co/dJIEcLp03H
— Neon (@neonlab) June 10, 2013
With a myriad of online video choices, which one will you click? Startup @neonlab use neuroscience to drive clicks. http://t.co/uxYKxWJ9Ca
— CMU Dietrich College (@CMU_DietrichHSS) June 10, 2013

Contact Us